ABC News | New WA Tourism campaign sells the 'Road Trip State' to a global market of travellers ABC News The State Government has unveiled its latest international tourism campaign, a $2.2 million advertising push to sell Western Australia as the "Road Trip State". The slogan will be used to sell WA driving holidays to domestic markets and nine ... 'The road trip state': WA's new tourism campaign revealed WA's new tourism slogan: The road trip state WA promoted overseas as the Road Trip State |
New WA Tourism campaign sells the ‘Road Trip State’ to a global market of travellers – ABC News
ByGoogle News
Oct 19, 2018