9news.com.au | Iconic Coke sign sold for more than $100k NEWS.com.au The sale of Sydney's Kings Cross Coca-Cola sign has raised more than $100,000 for the homeless. The sign was auctioned letter by letter on eBay for the Wayside Chapel, which helps those in need around the streets of Kings Cross, raising $100,700 on ... $100K Raised For Charity In Sale Of Sydney's Kings Cross Coke Sign |