Sydney Morning Herald

$10 million splurge to rename Australian Border Force
Sydney Morning Herald
What's in a name? If you're the newly created Australian Border Force, the answer is about $10 million – splashed on military-style uniforms and thousands of signs at airports and detention centres to create a fresh, hardline image. The uniform splurge ...
The $10 million rebranding of Australia's border force is its 10th change ...Business Insider Australia


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