Australian Creative | Dumb death: Shock tactics to promote safety message Warrnambool Standard Dumb death: Shock tactics to promote safety message. By Adam Carey. Nov. 16, 2012, 11:22 a.m.. Melbourne's railway operator Metro is using black comedy in a bid to stop people risking their lives at railway stations and level crossings, releasing a song and ... McCann's dumb ways to die Metro Trains Melbourne says stupidity at stations is 'dumbest way to die' Melbourne Metro's “Dumb Ways to Die” Campaign Is Rather Brilliant |