Australian Creative

Dumb death: Shock tactics to promote safety message
Warrnambool Standard
Dumb death: Shock tactics to promote safety message. By Adam Carey. Nov. 16, 2012, 11:22 a.m.. Melbourne's railway operator Metro is using black comedy in a bid to stop people risking their lives at railway stations and level crossings, releasing a song and ...
McCann's dumb ways to dieAustralian Creative

Metro Trains Melbourne says stupidity at stations is 'dumbest way to die'Campaign Asia-Pacific
Melbourne Metro's “Dumb Ways to Die” Campaign Is Rather BrilliantWebProNews
Network World -Gawker -B&T Marketing & Media
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