- Google is trialling its first alternative to tracking cookies TechRadar
- Google Chrome FLoC: how it replaces cookies and what it means for privacy The Verge
- Google Is Ending Cookies and the Ad Industry Has an Alternative Bloomberg
- Google Starts Testing FLoC as Alternative for Cookies: What It Means for Your Privacy Gadgets 360
- Online advertisers take on Google with their own third-party cookie alternative Engadget
- View Full coverage on Google News