The Australian Financial Review | Bank ad campaigns backfire: customers dissatisfied, ready to leave say experts Sydney Morning Herald Banks promise "more give, less take" and "happy banking", inspiring "the little dragon in all of us". But the more they impose their feel-good campaigns on us, the more we hate. Australian research published in this month's Journal of Marketing Management ... Rate cut still on the table On-track CPI no trigger for rate cut Australia inflation remains soft, keeping rate cut door open |
Bank ad campaigns backfire: customers dissatisfied, ready to leave say experts – Sydney Morning Herald
ByGoogle News
Apr 22, 2015