Sydney Morning Herald | Coles baked bread: supermarket's response to court Sydney Morning Herald What do you think of when you see the word "baked" displayed near loaves of bread in a supermarket? Coles Supermarkets say you may think of fresh bread made entirely from scratch and baked in an in-store oven, or products which have been frozen at ... Coles defends ' baked today ' claim Coles defends half-baked bread Coles Defer To Semantics To Defend Against Par-Baked Bread Allegations |